The Future of News

Student Perspectives on the State of Journalism

Posts Tagged ‘social network

News Media Consumption Among Gen Y: Findings

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The audio component of this story can be found here.

Research objectives and a link to the online survey can be found here.

Written By Adam Eucker and Reisha Abolofia

Part One: The Survey

Media is currently undergoing a sweeping transformation.  Due to rapid technological advancements, evolving consumer preferences and a struggling economy, journalists are left asking, “Where is my paycheck?”

To investigate how journalists may earn a living in the future, we decided that the first step is to study an important and emerging demographic: current college-aged students.  This generation of 18 to 24-year-olds can be considered the first generation to have used a computer their entire lives, basically growing up as the Internet established itself as one of the most significant forces on the globe.

Read the rest of this entry »

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WSJ Social Media Policy

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To address the issues of journalists using social media, The Wall Street Journal has issued a list of rules detailing “professional conduct” for their staff. Some of the rules follow (abridged):

  • Never use a false name.
  • Do not use family or friends to promote your work.
  • Contact editor before networking with any contacts who may need to remain confidential.
  • Don’t detail how an article was reported or created.
  • Don’t discuss articles yet to be published.
  • Do not engage in inappropriate dialogue.
  • Separate work from pleasure.

Visit Editor and Publisher for the full list of rules.

Journalism professor Jeff Jarvis responded critically.

This misses the chance to make their reporting collaborative. Of course, they should discuss how an article was made. Of course, they should talk about stories as they in progress. Net natives – as WSJ owner Rupert Murdoch calls them – understand this.

Twitter, blogs, Facebook, etc. also provide the opportunity for reporters and editors to come out from behind the institutional voice of the paper – a voice that is less and less trusted – and to become human. Of course, they should mix business and pleasure.

[via Buzzmachine]

Journalists and Social Media

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Mediashift has some recommendations for journalists in using social media to assist their profession.

Online social networks are essential tools for journalists. They make it possible to build extended networks, search for story ideas, build contacts and dig up information. But even more important, they help to shake up the relationship between the individual journalist and the people formerly known as the audience. But many journalists don’t know how to get the full benefit of online social networks…

[via Mediashift]

Some take-aways:

  • Invest time in your profile. Social networks are different, and you should tailor your presence to suit the network. (e.g. Facebook vs LinkedIn)
  • Participate. Ask questions and respond to user questions posted to the network. This is how you establish quality connections.
  • Utilize strong and weak ties. Weak ties (those contacts whom you barely know) provide new insights, and they help promote your projects and ideas. Strong ties are nice for socializing, but the information they provide is often very similar to your own.

See MediaShift for the full article.

Written by pandrewh

June 3, 2009 at 7:36 am