The Future of News

Student Perspectives on the State of Journalism

Posts Tagged ‘salary

Digital Media and a UW Communication Student

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The typical day in the life of a University of Washington Communications student:

-Meeting with advisers
-Internship
-Current job
-Spending hours studying for their 300/400 level classes

It seems like they don’t have the opportunity to stop. Moving ever so swiftly, I managed to sit down with a current communications student at the University of Washington.

For most communications students, their careers could lie anywhere from advertising, human resources, to digital media. Their discipline gives them a sense of flexibility – this could be their best friend or worst enemy. And with the pace of developing technologies, their prospective jobs seem to be in jeopardy.

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News Media Consumption Among Gen Y: Findings

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The audio component of this story can be found here.

Research objectives and a link to the online survey can be found here.

Written By Adam Eucker and Reisha Abolofia

Part One: The Survey

Media is currently undergoing a sweeping transformation.  Due to rapid technological advancements, evolving consumer preferences and a struggling economy, journalists are left asking, “Where is my paycheck?”

To investigate how journalists may earn a living in the future, we decided that the first step is to study an important and emerging demographic: current college-aged students.  This generation of 18 to 24-year-olds can be considered the first generation to have used a computer their entire lives, basically growing up as the Internet established itself as one of the most significant forces on the globe.

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Bernoff on “When and How to Pay a Blogger”

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Josh Bernoff writes on the thorny issue of “When and How to Pay a Blogger” for the Advertising Age.

Some take-aways:

Bloggers gotta eat, too. Should they take cash to write about products? Should you pay them?

Here’s an excerpt of our recommendations:

  • Know the [FTC] rules and educate everyone involved.
  • Mandate absolute disclosure and transparency.
  • Ensure authenticity.

[via Advertising Age]

Be sure to read the linked articles and comments.

Written by pandrewh

May 26, 2009 at 9:00 am