The Future of News

Student Perspectives on the State of Journalism

Posts Tagged ‘Finance

Digital Media and a UW Communication Student

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The typical day in the life of a University of Washington Communications student:

-Meeting with advisers
-Internship
-Current job
-Spending hours studying for their 300/400 level classes

It seems like they don’t have the opportunity to stop. Moving ever so swiftly, I managed to sit down with a current communications student at the University of Washington.

For most communications students, their careers could lie anywhere from advertising, human resources, to digital media. Their discipline gives them a sense of flexibility – this could be their best friend or worst enemy. And with the pace of developing technologies, their prospective jobs seem to be in jeopardy.

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News Media Consumption Among Gen Y: Findings

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The audio component of this story can be found here.

Research objectives and a link to the online survey can be found here.

Written By Adam Eucker and Reisha Abolofia

Part One: The Survey

Media is currently undergoing a sweeping transformation.  Due to rapid technological advancements, evolving consumer preferences and a struggling economy, journalists are left asking, “Where is my paycheck?”

To investigate how journalists may earn a living in the future, we decided that the first step is to study an important and emerging demographic: current college-aged students.  This generation of 18 to 24-year-olds can be considered the first generation to have used a computer their entire lives, basically growing up as the Internet established itself as one of the most significant forces on the globe.

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The Survival of the Fittest: Online Advertising and Content

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There is no doubt that there is an ability for on-line content to make adequate, and in rare cases, more than adequate revenue. However, on-line media space requires precise and strategic planning.

In the case of advertising and revenue, the success of on-line social media has catapulted its own independent success and has segued to many other parent sites as well. As demonstrated in the info-graphic above, Twitter has parented many other successful subsidiaries.

While the ability of news content to be freely available on-line scares the the typical media employee, the info-graphic above demonstrates on-line content more as an opportunity than a restraint.

The developmental pace of such on-line social media tools has created dependent websites that are able to generate revenue on their own. In this case, Twitter has allowed a space for businesses to have free on-line advertising through consistent tweeting.

Many bloggers have predicted that in the near future there will be paid tweeters and bloggers. However, the conflicting issue for on-line versus print revenue is the mere fact that print involves more key players to be paid – a trend that I believe is the key to success for the on-line social media space.

Written by michvu

June 7, 2009 at 4:31 pm

New Business Model?

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If the future of news is all about the citizen, how will journalists be earning their money? This video explores one of the possibilities for journalists to make a living in the new world of news.

Written by huskyfan88

June 6, 2009 at 4:19 pm