The Future of News

Student Perspectives on the State of Journalism

Posts Tagged ‘blogger

News Media Consumption Among Gen Y: Findings

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The audio component of this story can be found here.

Research objectives and a link to the online survey can be found here.

Written By Adam Eucker and Reisha Abolofia

Part One: The Survey

Media is currently undergoing a sweeping transformation.  Due to rapid technological advancements, evolving consumer preferences and a struggling economy, journalists are left asking, “Where is my paycheck?”

To investigate how journalists may earn a living in the future, we decided that the first step is to study an important and emerging demographic: current college-aged students.  This generation of 18 to 24-year-olds can be considered the first generation to have used a computer their entire lives, basically growing up as the Internet established itself as one of the most significant forces on the globe.

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New Technologies involved in the Future of News

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Seattle Coast Guard spokesman, Paul Roszkowski, shares how the Thirteenth District is utilizing new technologies as we enter a new future of journalism.

In Communications 466 – Digital Journalism, we’ve been focusing on new technologies for journalists in the civilian world. Here I’m shifting the focus to technologies being used by our armed forces –particularly the Thirteenth Coast Guard District, a significant component of the Department of Homeland Security.

Based on my interview with Coast Guard spokesman Paul Roszkowski, the Thirteenth District regularly engages in tools like Blogger, Flickr, Youtube and Twitter to tell their story.

By story, Paul means relaying and emphasizing messages of their mission to serve and protect American citizens and the United States’ navigable waterways.  These tools allow them to interact with the Coast Guard community, supporters of the armed forces and keep in touch with mainstream media.

So far, Paul has noticed the Coast Guard has received positive feedback from the public about their presence across the multiple social media technologies.  When asked how effective its been managing all these accounts, he said, “We’re not talking huge numbers, but we are seeing one or two more people daily [following their updates and viewing their sites].”

By:  Sarah Wilhelm

Written by sew28

June 9, 2009 at 1:15 am

Bernoff on “When and How to Pay a Blogger”

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Josh Bernoff writes on the thorny issue of “When and How to Pay a Blogger” for the Advertising Age.

Some take-aways:

Bloggers gotta eat, too. Should they take cash to write about products? Should you pay them?

Here’s an excerpt of our recommendations:

  • Know the [FTC] rules and educate everyone involved.
  • Mandate absolute disclosure and transparency.
  • Ensure authenticity.

[via Advertising Age]

Be sure to read the linked articles and comments.

Written by pandrewh

May 26, 2009 at 9:00 am