The Future of News

Student Perspectives on the State of Journalism

Posts Tagged ‘blog

News Media Consumption Among Gen Y: Findings

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The audio component of this story can be found here.

Research objectives and a link to the online survey can be found here.

Written By Adam Eucker and Reisha Abolofia

Part One: The Survey

Media is currently undergoing a sweeping transformation.  Due to rapid technological advancements, evolving consumer preferences and a struggling economy, journalists are left asking, “Where is my paycheck?”

To investigate how journalists may earn a living in the future, we decided that the first step is to study an important and emerging demographic: current college-aged students.  This generation of 18 to 24-year-olds can be considered the first generation to have used a computer their entire lives, basically growing up as the Internet established itself as one of the most significant forces on the globe.

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Students as News Consumers (Script for Audio)

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[Image via OU]

Written By: Ryan Boulanger
Narrator: Michelle Vu (with slight voice-over editing)

The Internet is changing how people access media. Most news organizations are having trouble adapting to the changes that are taking place. Print newspapers have dominated news media for centuries but now people want their news faster than a daily newspaper can offer.

Johnny Banchero is a junior at the University of Washington and he’s concerned for the future of print newspapers:
“I completely understand where they’re coming from, where everybody’s moving to online formats and no one our age is subscribing anymore, just because it’s not what they use to get their news but there’s so much history in America behind the newspaper. I do personally enjoy the newspaper and having something physically in your hands.”

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The Survival of the Fittest: Online Advertising and Content

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There is no doubt that there is an ability for on-line content to make adequate, and in rare cases, more than adequate revenue. However, on-line media space requires precise and strategic planning.

In the case of advertising and revenue, the success of on-line social media has catapulted its own independent success and has segued to many other parent sites as well. As demonstrated in the info-graphic above, Twitter has parented many other successful subsidiaries.

While the ability of news content to be freely available on-line scares the the typical media employee, the info-graphic above demonstrates on-line content more as an opportunity than a restraint.

The developmental pace of such on-line social media tools has created dependent websites that are able to generate revenue on their own. In this case, Twitter has allowed a space for businesses to have free on-line advertising through consistent tweeting.

Many bloggers have predicted that in the near future there will be paid tweeters and bloggers. However, the conflicting issue for on-line versus print revenue is the mere fact that print involves more key players to be paid – a trend that I believe is the key to success for the on-line social media space.

Written by michvu

June 7, 2009 at 4:31 pm

Crowd Funding Is a Piece of the Raft…

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… of the raft that will save journalism!

After hard hours of editing and format struggles, the finished work can finally be appreciated online. Incredible what you can do with the most primitive tools! Find my Video on community funded journalism and spot.us on youtube.

If you are curious to see the whole interview with David, check it out here.

Also take a look at how the story developed, how the question poll turned out, see my recap and what the story board for the video originally used to be.

Written by pc britz

May 29, 2009 at 2:59 am

Bernoff on “When and How to Pay a Blogger”

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Josh Bernoff writes on the thorny issue of “When and How to Pay a Blogger” for the Advertising Age.

Some take-aways:

Bloggers gotta eat, too. Should they take cash to write about products? Should you pay them?

Here’s an excerpt of our recommendations:

  • Know the [FTC] rules and educate everyone involved.
  • Mandate absolute disclosure and transparency.
  • Ensure authenticity.

[via Advertising Age]

Be sure to read the linked articles and comments.

Written by pandrewh

May 26, 2009 at 9:00 am