The Future of News

Student Perspectives on the State of Journalism

Posts Tagged ‘advertising

Digital Media and a UW Communication Student

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The typical day in the life of a University of Washington Communications student:

-Meeting with advisers
-Internship
-Current job
-Spending hours studying for their 300/400 level classes

It seems like they don’t have the opportunity to stop. Moving ever so swiftly, I managed to sit down with a current communications student at the University of Washington.

For most communications students, their careers could lie anywhere from advertising, human resources, to digital media. Their discipline gives them a sense of flexibility – this could be their best friend or worst enemy. And with the pace of developing technologies, their prospective jobs seem to be in jeopardy.

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The Survival of the Fittest: Online Advertising and Content

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There is no doubt that there is an ability for on-line content to make adequate, and in rare cases, more than adequate revenue. However, on-line media space requires precise and strategic planning.

In the case of advertising and revenue, the success of on-line social media has catapulted its own independent success and has segued to many other parent sites as well. As demonstrated in the info-graphic above, Twitter has parented many other successful subsidiaries.

While the ability of news content to be freely available on-line scares the the typical media employee, the info-graphic above demonstrates on-line content more as an opportunity than a restraint.

The developmental pace of such on-line social media tools has created dependent websites that are able to generate revenue on their own. In this case, Twitter has allowed a space for businesses to have free on-line advertising through consistent tweeting.

Many bloggers have predicted that in the near future there will be paid tweeters and bloggers. However, the conflicting issue for on-line versus print revenue is the mere fact that print involves more key players to be paid – a trend that I believe is the key to success for the on-line social media space.

Written by michvu

June 7, 2009 at 4:31 pm

Bernoff on “When and How to Pay a Blogger”

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Josh Bernoff writes on the thorny issue of “When and How to Pay a Blogger” for the Advertising Age.

Some take-aways:

Bloggers gotta eat, too. Should they take cash to write about products? Should you pay them?

Here’s an excerpt of our recommendations:

  • Know the [FTC] rules and educate everyone involved.
  • Mandate absolute disclosure and transparency.
  • Ensure authenticity.

[via Advertising Age]

Be sure to read the linked articles and comments.

Written by pandrewh

May 26, 2009 at 9:00 am