The Future of News

Student Perspectives on the State of Journalism

Digital Media and a UW Communication Student

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The typical day in the life of a University of Washington Communications student:

-Meeting with advisers
-Current job
-Spending hours studying for their 300/400 level classes

It seems like they don’t have the opportunity to stop. Moving ever so swiftly, I managed to sit down with a current communications student at the University of Washington.

For most communications students, their careers could lie anywhere from advertising, human resources, to digital media. Their discipline gives them a sense of flexibility – this could be their best friend or worst enemy. And with the pace of developing technologies, their prospective jobs seem to be in jeopardy.

New technologies could potentially invade the flexibility of having a degree in communications. This can be seen in the sense that it demands the Communication major to be more concrete in certain technological skills, in which is not required at the University of Washington Communication program.

However, when asked, Mimi Newman, a sophomore in UW’s Communication department, said she doesn’t seem to think her career goals lay in troubled waters. “To be honest, I believe that new technologies can benefit us more than harm us,” said Newman. And she may have a point. Stable global economies have invested more so in online advertising than the traditional routes of the past.

It was projected that in the year 2008, China’s investment in online advertising grew an astronomical 50% – $731 million this year to $1.79 billion in 2008, according to Deutsche Bank. “Online advertising has the ability to give us more than enough income if navigated correctly,” Newman said.

Despite the inability of being placed in the perfect career, the beauty of the Communication major is that it has the ability to transcend. And the students in this discipline understand the need to adapt and participate in the pace of societal technological development and mutual shaping.


One Response

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  1. post edited and links added.


    June 9, 2009 at 3:26 pm

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