The Future of News

Student Perspectives on the State of Journalism

Journalists and Social Media

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Mediashift has some recommendations for journalists in using social media to assist their profession.

Online social networks are essential tools for journalists. They make it possible to build extended networks, search for story ideas, build contacts and dig up information. But even more important, they help to shake up the relationship between the individual journalist and the people formerly known as the audience. But many journalists don’t know how to get the full benefit of online social networks…

[via Mediashift]

Some take-aways:

  • Invest time in your profile. Social networks are different, and you should tailor your presence to suit the network. (e.g. Facebook vs LinkedIn)
  • Participate. Ask questions and respond to user questions posted to the network. This is how you establish quality connections.
  • Utilize strong and weak ties. Weak ties (those contacts whom you barely know) provide new insights, and they help promote your projects and ideas. Strong ties are nice for socializing, but the information they provide is often very similar to your own.

See MediaShift for the full article.

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Written by pandrewh

June 3, 2009 at 7:36 am

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