The Future of News

Student Perspectives on the State of Journalism

Bernoff on “When and How to Pay a Blogger”

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Josh Bernoff writes on the thorny issue of “When and How to Pay a Blogger” for the Advertising Age.

Some take-aways:

Bloggers gotta eat, too. Should they take cash to write about products? Should you pay them?

Here’s an excerpt of our recommendations:

  • Know the [FTC] rules and educate everyone involved.
  • Mandate absolute disclosure and transparency.
  • Ensure authenticity.

[via Advertising Age]

Be sure to read the linked articles and comments.

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Written by pandrewh

May 26, 2009 at 9:00 am

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